Should You Buy Apple Stock Before Its New Product Launch on March 4?

Core Viewpoint - Apple is set to launch new products on March 4, including the iPhone 17e, which is expected to be priced at $599, the same as last year's model, potentially signaling a positive shift for the company's stock in 2026 [1][2]. Group 1: Product Launch and Market Performance - The announcement of the iPhone 17 on September 9, 2025, led to a 13% increase in Apple's stock, outperforming the Nasdaq-100 index, which rose only 4.9% during the same period [3]. - Apple reported a 23% year-over-year increase in net sales for the iPhone, along with a 19% rise in diluted earnings per share and a 16% increase in revenue, indicating strong demand and positive momentum [4]. Group 2: Targeting Price-Sensitive Customers - Apple is focusing on attracting budget-conscious consumers by introducing lower-cost MacBook laptops, which could enhance accessibility to its product ecosystem [5][7]. - The introduction of lower-cost products may help Apple gain market share, particularly among corporate clients and in emerging markets, as evidenced by a 38% year-over-year increase in net sales in Greater China, which accounted for $25.5 billion of total net sales [8][9]. Group 3: Stock Performance and Investment Opportunity - Despite a 2.8% decline in stock price year-to-date, the upcoming product refresh could provide a buying opportunity for investors looking to capitalize on potential recovery [10].