Group 1 - The core highlight of the 2026 old-for-new appliance policy is the focus on green and smart appliances, with subsidies now concentrated on first-level energy efficiency products [2][3] - The policy offers a maximum subsidy of 1500 yuan, significantly boosting sales of six categories of green smart appliances, including refrigerators, washing machines, and televisions [2][3] - As of February 23, 2026, the old-for-new consumption initiative has benefited 31.12 million people and generated sales of 207.03 billion yuan, indicating strong demand for smart and green products [5] Group 2 - The new national subsidy has not only stimulated consumer enthusiasm but has also transformed smart devices from wish lists to actual purchases, particularly among young consumers [5] - During the Spring Festival holiday, sales of smart glasses and water-saving sanitary ware increased by 47.3% and 23.2%, respectively, highlighting the growing market for intelligent and eco-friendly products [5]
新“国补”点燃假日消费热情 消费者把智能终端从“心愿单”变为“已下单”
Yang Shi Wang·2026-02-24 08:00