“乐购新春”持续释放春节消费潜力 新场景、新玩法层出不穷

Core Insights - The 2026 Spring Festival holiday saw significant consumer activity, driven by special events and policies aimed at boosting holiday consumption [1][7] - The "Spring Festival Gala" IP played a crucial role in enhancing consumer enthusiasm, leading to increased foot traffic and sales in commercial areas [1][3] Group 1: Consumer Activity and Economic Impact - During the Spring Festival holiday, Yibin city received 9.53 million tourists, generating a record tourism revenue of 6.206 billion yuan [3] - In Hefei, the "Spring Festival + Super Anhui" event at Luogang Park attracted over one million visitors, resulting in a 20% to 50% increase in surrounding restaurant revenues and a doubling of hotel bookings [5] - Nationally, key retail and catering enterprises reported a daily sales increase of 5.7% compared to the previous year, with foot traffic and sales in monitored pedestrian streets growing by 6.7% and 7.5%, respectively [7] Group 2: New Consumption Trends - The holiday period showcased vibrant service consumption, with new consumption scenarios and innovative holiday activities enhancing consumer choices [8] - In Wuhan, a "robot-themed" space allowed consumers to explore interactive experiences, highlighting the integration of technology and cultural tourism [10] - In Heilongjiang, visitors engaged with exhibits at a cold-water fish museum, reflecting a trend of immersive experiences in cultural settings [12] Group 3: Service Consumption Growth - The rental car market saw a 51% increase in orders during the holiday, with 7-day and 8-day rentals growing by 95% and 73%, respectively, and cross-regional orders rising by 251% [14]