马年春节旅游拼“年味儿”！鱼灯巡游、福建游神成非遗顶流

Core Insights - The article highlights the significant growth in tourism and cultural activities in Shexian County, Anhui Province, during the Spring Festival, driven by the popularity of traditional fish lanterns and other intangible cultural heritage events [1][2][3]. Tourism Performance - During the Spring Festival, Shexian County recorded a total of 108,500 overnight visitors, marking a year-on-year increase of 32.16% [1]. - Major A-level tourist attractions received 591,197 visitors, with a remarkable year-on-year growth of 89.68%, and ticket revenue reached 4.6775 million yuan, also up by 32.16% [1]. - The ancient town of Huizhou saw 311,600 visitors during the festival, while Zhanqi Village, a hub for fish lantern culture, attracted over 135,400 visitors, leading to an increase in the number of fish lantern parades from one to two daily due to high demand [3]. Cultural Events and Activities - The "Follow the Fish Lanterns to Travel" campaign became a new trend during the Spring Festival, with various performances such as dragon dances and lion dances enhancing the festive atmosphere [2]. - The fish lantern parade, combined with fireworks, created a vibrant and immersive experience for visitors, contributing to the overall appeal of the cultural events [2]. Regional Tourism Trends - Other counties like Huangshan, Guilin, and Pingyao also experienced significant increases in hotel and attraction bookings, with some destinations seeing over 400% growth in reservations compared to the previous year [4]. - Guangdong Province emerged as a major winner in the "year flavor" tourism market, with hotel bookings in popular destinations like Shantou increasing by over 80% [5]. Ice and Snow Tourism - Ice and snow tourism remained strong during the Spring Festival, with popular destinations including Harbin and Zhangjiakou seeing high demand for winter activities [7]. - The Suzhou Alps Snow World reported a 30% increase in both visitor numbers and revenue, showcasing the growing interest in ice and snow experiences [8].