央视点赞青岛“票根经济” 一张票根撬动文旅消费新活力

Core Viewpoint - Qingdao has innovatively developed a ticket-root economy model, enhancing the cultural and tourism market during the Spring Festival by linking various consumption scenarios through movie ticket stubs [4][5] Group 1: Ticket-Root Economy - Qingdao is one of the first 16 cities in China to implement the "Movie+" consumption model, allowing ticket stubs to serve as a "money-saving pass" for citizens and tourists [4] - By February 28, 2026, moviegoers in Qingdao can enjoy various cultural and tourism discounts by presenting their tickets from specific films, enhancing the dual experience of watching movies and traveling [4] - The ticket-root economy merchant alliance has expanded from over 200 to more than 700 businesses, broadening the discount offerings from movie tickets to include train tickets, flight tickets, and highway tickets [4][5] Group 2: Cultural and Tourism Activities - During the Spring Festival, Qingdao launched 312 key cultural and tourism activities, with over 700 alliance merchants providing new year benefits, creating a synergistic effect between ticket-root economy and various cultural tourism activities [5] - The ticket-root economy facilitates a seamless travel consumption chain, integrating "Movie+" with cultural tourism consumption, thereby enriching the Spring Festival experience and unlocking new possibilities for local tourism [5]