Core Insights - Tesla's sales in Europe have declined for the 13th consecutive month, with new car registrations falling to 8,075 in January, a decrease of 17% year-over-year [2] - The company's market share in the European Union, Britain, Switzerland, Norway, and Iceland has dropped to 0.8%, down from 1% in January of the previous year [2] Group 1: Sales Performance - Tesla's sales in Europe have shown a persistent decline, marking a "very weak" start to the year according to industry experts [3] - The decline in sales is attributed to increased competition from affordable electric vehicles (EVs) from brands like BYD, MG, and ZEEKR, as well as a lack of new models from Tesla [3] Group 2: Market Dynamics - The focus on autonomous driving rather than expanding the vehicle lineup may be impacting Tesla's sales performance [4] - An influx of first-generation Teslas being remarketed after lease periods has led to a decrease in second-hand prices, contributing to the availability of competitively priced used Teslas in the market [4]
Tesla’s Europe problem keeps getting worse. Here's why