国家税务总局:春节假期全国消费相关行业日均销售收入同比增长13.7%
Yang Shi Wang·2026-02-24 10:41

Core Insights - The average daily sales revenue in consumer-related industries during the 2026 Spring Festival holiday increased by 13.7% compared to the previous year, indicating a vibrant consumption market with notable highlights [1][3] Group 1: Consumption Trends - The "old for new" policy and prize invoice initiatives effectively stimulated consumer enthusiasm, leading to a 19% increase in sales revenue for smart home appliances, such as robotic vacuum cleaners and projection TVs [1] - The sales revenue from electric vehicle charging services surged by 163.9% during the holiday, reflecting the growing infrastructure for green services [1] Group 2: Tourism and Cultural Consumption - The extended Spring Festival holiday significantly boosted tourism-related service sales, which rose by 39.6% year-on-year [2] - The ice and snow economy, driven by the Winter Olympics, saw tourism service sales in key regions like Heilongjiang, Jilin, Liaoning, and Xinjiang increase by 62.4% [2] - Hainan's tourism services experienced a remarkable 70.9% growth as it welcomed a large influx of tourists during its first long holiday post-border closure [2] - Digital cultural services and performances saw substantial growth, with sales revenues increasing by 38.8% and 136.6%, respectively [2] Group 3: Food and Retail Services - The restaurant sector thrived during the holiday, with overall dining revenue increasing by 31.2%, including a 26.5% rise in formal dining services and a 42.1% increase in snack services [2] - Department store sales grew by 39.3%, while online retail saw a 10.4% increase, providing convenience for holiday shopping [2] Group 4: Economic Impact - The high growth in average daily sales revenue is attributed to three main factors: the extended holiday period, the effectiveness of the "old for new" policy, and the trial of prize invoices in certain cities, which collectively reflect the vitality and potential of China's consumption market [3]

国家税务总局:春节假期全国消费相关行业日均销售收入同比增长13.7% - Reportify