2026爱奇艺(IQ.US)马年春节数据洞察：追好剧、逛乐园、和AI聊聊天，今年春节用户在爱奇艺这样“马住快乐”

Core Insights - The core theme of the articles revolves around the significant increase in user engagement and content consumption on iQIYI during the 2026 Spring Festival, highlighting the platform's successful integration of interactive and immersive experiences with its content offerings [1][2][16] Group 1: User Engagement and Viewing Trends - iQIYI reported a continuous increase in user viewing time across all platforms during the Spring Festival, with a 13% week-on-week growth in daily viewing time on large screens [1] - The premiere of family drama "Years of Emotion" achieved a peak popularity value exceeding 8000, while the show "What’s the Matter" topped both daily viewing time and popularity during the festival [1] - The variety show "Tonight's Comedy Show" saw a 256% increase in daily viewing time compared to the pre-festival period, indicating a strong viewer preference for comedic content [1][2] Group 2: Interactive Content and IP Development - The use of AI technology allowed over 3 million interactions in iQIYI's Peach Bean World, showcasing a 8% year-on-year increase in user visits during the Spring Festival [2] - The series "What’s the Matter" demonstrated significant cross-media synergy, with its anime adaptation experiencing a 249% increase in daily viewing time during the festival [5] - The integration of interactive elements, such as AI character interactions and themed merchandise, has transformed traditional content consumption into a more engaging experience for users [12][16] Group 3: Popularity of Classic and New Content - Classic dramas like "Journey to the West" and "Romance of the Three Kingdoms" saw a 36% and 12% increase in daily viewing time respectively, reflecting the enduring appeal of these titles [3] - The film channel experienced a 44% increase in daily viewing time, driven by the popularity of films like "Fast Life 3" and the resurgence of earlier installments [8][9] - New releases in the short drama and animation categories also performed well, with significant increases in viewing times, indicating a diverse range of content appealing to various audience segments [11][12]