XIAOMI(HK:01810) Xin Lang Cai Jing·2026-02-24 11:06Core Insights - Xiaomi's smartphone sales have experienced significant fluctuations, with a reported year-on-year decline of 36% in January, marking the largest drop among the six major smartphone brands in China [1][8]. Group 1: Market Performance - According to Counterpoint Research, the overall smartphone sales in China decreased by 23% year-on-year in January 2026, attributed to high base effects from subsidies and changes in the Lunar New Year timing [2][10]. - In January 2026, Apple's market share increased from 14% to 19%, while Huawei's market share remained stable at 19% despite a 27% decline in sales. Xiaomi's market share fell from 16% to 13% [2][10]. - IDC reported that Xiaomi's total shipments for 2025 reached 43.8 million units, a 4.3% increase year-on-year, with market share rising from 14.7% in 2024 to 15.4% in 2025. However, in Q4 2025, Xiaomi's shipments dropped to 10 million units, an 18% decline, the largest among the top five manufacturers [3][11]. Group 2: Product Launch and Consumer Response - Xiaomi's recent product launch of the Xiaomi 17 has been controversial, particularly due to the decision to skip the Xiaomi 16, which some consumers interpreted as a response to Apple's iPhone 17 launch [5][13]. - Analyst Guo Minghao revised the expected total shipments of the Xiaomi 17 series down by 20%, citing lower-than-expected demand for the standard version, which was anticipated to account for 50%-55% of total sales but only represented 15%-20% [13]. - Xiaomi's President Lu Weibing responded to concerns about sales, stating that the initial sales of the Xiaomi 17 series were promising, particularly for the Pro Max model, and expressed confidence that overall sales would exceed those of the previous Xiaomi 15 series [13].