宋城演艺:目前国外游客占比正逐年增长

Core Viewpoint - The company is focusing on expanding its international customer base while primarily serving domestic tourists at its Qian Gu Qing scenic area [2] Group 1: Domestic and International Market Focus - The majority of the company's visitors are currently domestic tourists [2] - The company is actively working to tap into the international customer market due to the growing global appreciation for Chinese traditional culture [2] - The company is implementing various strategies to attract international tourists, including online promotions and simplified ticket purchasing processes [2] Group 2: Marketing Strategies - Online strategies include leveraging overseas influencers for content exposure and offering special ticket types for foreign visitors [2] - Offline marketing efforts involve enhancing promotions in source markets and increasing advertising touchpoints related to accommodation, dining, and shopping [2] - The proportion of foreign tourists visiting the company’s attractions is increasing year by year [2]

Songcheng Performance-宋城演艺:目前国外游客占比正逐年增长 - Reportify