中青旅：景区业务不断加强与新媒体等营销渠道的合作力度

Core Viewpoint - The company is enhancing its travel agency business through various new media channels and marketing strategies to boost sales and brand recognition [1] Group 1: Travel Agency Business - The company is utilizing platforms like WeChat, Douyin, and OTA platforms to create promotional marketing accounts such as "Fanghua Traveler" and "Travel Expert Live" [1] - There is a continuous effort to strengthen new media operational capabilities to drive sales across all channels [1] Group 2: Scenic Area Business - The company is increasing collaboration with new media and marketing channels to enhance brand influence and market recognition [1] - Strategies include the use of short videos, social media dissemination, and influencer live streaming [1]