买房报销机票、还有度假基金，这个春节楼市“卷疯了”

Group 1 - The core theme of the article is the concept of "Spring Festival not closing," indicating that the real estate market remains active during the holiday period, with developers launching promotional activities and various regions organizing large-scale "home buying festivals" [1][2] - During the Spring Festival holiday (February 15 to February 23), the net signed transactions of new residential properties in 21 key cities totaled 100,000 square meters, which is roughly in line with the average daily transaction volume from the previous year [1][4] - In Guangzhou, over 200 projects participated in the "Spring Festival not closing" initiative, with diverse promotional offers, including significant discounts and gifts, attracting many customers [2][3] Group 2 - The Shenzhen market showed notable activity, with 28 second-hand residential transactions and 33 new home transactions during the holiday, representing a year-on-year increase of 200% and over 100%, respectively [3][4] - In Shanghai, new home transactions during the Spring Festival reached 4,844 square meters, a year-on-year increase of 193.22%, indicating a positive trend compared to previous years [3][4] - The overall sentiment in the real estate market is optimistic, with expectations of a gradual recovery in demand and prices, particularly in core cities, as policies continue to support the market [9][10] Group 3 - Various regions, including Ningbo and Chongqing, launched specific initiatives to cater to returning home buyers, offering substantial discounts and promotional activities to stimulate demand [5][6] - The trend of "returning home for real estate" has gained traction, with many individuals planning to purchase homes in their hometowns, driven by favorable market conditions and government incentives [8] - Analysts predict that 2026 will be a pivotal year for the real estate industry, with expectations of price stabilization and a recovery in buyer confidence as market conditions improve [10]