链动未来丨从成都出发辐射全国！抖音本地生活带动“烟火成都”曝光超11亿次

Core Insights - The meeting on February 24 in Chengdu focused on promoting high-quality development of key industrial chains, with Douyin Group Sichuan Company representing the platform economy sector [1] - Douyin Group aims to leverage its digital platform advantages to activate new consumer vitality, contributing to both its growth and the development of Chengdu's platform economy [1] Group 1: Douyin's Local Business Strategy - Douyin Group has established its local life service business headquarters in Chengdu, with an expected annual transaction volume exceeding 800 billion yuan by 2025, approaching Meituan's trillion yuan scale [3] - The company has integrated deeply with Chengdu's local culture and economy, launching various services including home delivery, in-store group purchases, and travel services [3][5] - During the 2026 Spring Festival, Douyin's local life service in Chengdu saw a 23% year-on-year increase in payment transaction volume, with hotel and travel payments surging by 178% [5] Group 2: Growth Metrics and Market Impact - In 2025, Douyin's user base in Chengdu increased by over 20%, and order volume rose by more than 30%, indicating a robust growth trajectory [7] - The company has successfully positioned Chengdu as a top 10 city for group buying consumption in China, enhancing its influence on regional consumer trends [5][7] - Douyin's initiatives, such as the "Smoke Fire Chengdu" campaign, have generated over 1.1 billion online exposures and engaged 28,000 local merchants, resulting in a payment transaction volume exceeding 13.3 billion yuan, a growth of over 120% [10] Group 3: Future Outlook and Strategic Goals - Douyin plans to continue its focus on Chengdu, enhancing online and offline integration to support local consumption upgrades and high-quality development of the cultural and tourism industry [10] - The company aims to explore new scenarios for online and offline fusion, collaborating with local merchants and users to drive further growth [10]