KEEP(HK:03650) Ge Long Hui·2026-02-24 13:32Core Viewpoint - Keep has announced a profit forecast for the fiscal year ending December 31, 2025, indicating a significant reduction in losses and a return to adjusted net profit, primarily driven by strategic adjustments focusing on AI development and business optimization [1][2]. Financial Performance - For the fiscal year 2025, Keep expects a loss attributable to shareholders of approximately 72 million RMB, a reduction of about 87% compared to a loss of 535 million RMB in the previous year [1]. - Under non-IFRS measures, Keep anticipates an adjusted net profit of around 25 million RMB for 2025, recovering from an adjusted net loss of 470 million RMB in 2024 [1]. Strategic Focus - The improvement in profitability is attributed to the company's strategic focus on AI development and optimization of business structure, which has begun to show results [2]. - Keep's strategic priorities remain centered on two core pillars: enhancing AI capabilities and upgrading proprietary brand products [2]. Operational Efficiency - The company has achieved comprehensive improvements in operational efficiency across all business segments through refined operations, leading to a continuous expansion of gross margins [2]. - Initiatives such as marketing optimization, supply chain enhancements, improved labor efficiency, and administrative efficiency have contributed to effective cost control [2]. AI Development - In early 2025, Keep's founder Wang Ning announced a commitment to AI, leveraging ten years of accumulated sports data to transition online fitness from recommendation to generation, aiming to lead the sports technology industry [2]. - Keep has launched a dedicated model in the sports health vertical, Kinetic.ai, along with the first general AI coach, Kaka, which offers multiple features including smart training guidance and dietary tracking [3].