KEEP(HK:03650) Zhi Tong Cai Jing·2026-02-24 13:35Core Viewpoint - Keep has announced a significant improvement in its financial performance for the fiscal year ending December 31, 2025, with a projected loss of approximately 72 million RMB, a reduction of about 87% compared to the previous year's loss of 535 million RMB. The company expects to achieve an adjusted net profit of around 25 million RMB, reversing the adjusted net loss of 470 million RMB in 2024. This improvement is attributed to strategic adjustments focusing on AI development and business optimization [1][2]. Group 1 - The company recorded a loss of approximately 72 million RMB for the fiscal year 2025, a significant reduction from a loss of 535 million RMB in the previous year, indicating an 87% improvement [1] - Keep anticipates an adjusted net profit of about 25 million RMB for 2025, compared to an adjusted net loss of 470 million RMB in 2024, marking a turnaround in profitability [1] - The improvement in profitability is primarily due to the company's strategic focus on AI development and optimization of its business structure, leading to enhanced operational efficiency across all business segments [1] Group 2 - Keep's strategic focus remains on two core pillars: enhancing AI capabilities and upgrading proprietary brand products. The company aims to accelerate the development of AI models and enhance user engagement through content generation [2] - The company plans to optimize its product offerings based on user demographics and exercise scenarios, expanding market coverage through improved channel strategies [2] - In early 2025, Keep's founder announced a commitment to AI, leveraging a decade of accumulated exercise data to transition online fitness from recommendation to generation, thereby leading the sports technology industry [2]