K11 MUSEA创春节黄金周客流新高 珠宝钟表类销售金额同比增逾一倍

Group 1 - The core viewpoint of the article highlights the strong performance of K11MUSEA during the Chinese New Year holiday, driven by an increase in visitor numbers to Hong Kong [1] - From February 16 to February 22, K11MUSEA experienced a 10% increase in foot traffic compared to the same period last year, achieving a record high for the Lunar New Year holiday since its opening [1] - Visitor spending at K11MUSEA rose by 60% year-on-year, with the largest single transaction exceeding 2 million HKD [1] Group 2 - K11MUSEA organized various festive activities during the Lunar New Year, including performances by the Jiang's Golden Dragon Lion Dance Troupe, to enhance visitor engagement [1] - The introduction of the "Global New Taste Journey" dining e-voucher, valued at over 1,500 HKD per person, and a partnership with Alipay for a visitor rewards program contributed to increased consumer spending [1] - Membership spending at K11MUSEA increased by 54% year-on-year, with notable sales growth in jewelry and watches (140%) and international luxury brands (40%) [1] Group 3 - The company maintains an optimistic outlook for the retail market this year, anticipating strong foot traffic and sales performance at K11MUSEA during the upcoming May Day holiday [2]