不是技术比拼，是人性争夺：巨头鏖战AI下半场

Core Insights - The competition among major tech giants in the AI sector has intensified, particularly during the recent Spring Festival, with significant cash incentives and promotional activities driving user engagement and growth [2][3]. Group 1: AI Competition Overview - Major companies like Tencent, Alibaba, and ByteDance are heavily investing in AI, with Tencent's WeChat and Alibaba's Qianwen leading various promotional campaigns [2][3]. - The AI interaction volume for Doubao exceeded 1.9 billion during the New Year's Eve, while Qianwen reported over 130 million new users trying AI shopping for the first time during the holiday [3]. - The AI competition is expected to continue evolving, with Doubao announcing further cash giveaways [3]. Group 2: AI Empowerment - Companies are embedding AI capabilities into traditional business models, with Alibaba transforming its Quark browser into an "AI Super Box" by March 2025, and Tencent launching the Qbot intelligent assistant [8][12]. - The integration of AI has positively impacted revenue growth, as seen in Tencent's marketing services, which reported a 21% year-on-year increase in Q3 2025 [12][13]. - Despite AI integration, the competitive landscape remains unchanged, with established leaders in various sectors like Meituan in food delivery and Ctrip in travel [14]. Group 3: Independent AI Applications - As AI empowerment alone does not alter competitive dynamics, companies are shifting focus to independent AI applications, with Alibaba's Qianwen becoming a central player [15][16]. - Doubao has maintained a significant lead in monthly active users (MAU) and continues to leverage high-profile sponsorships to enhance its market position [17]. - Current independent AI applications show limited user engagement, with average daily usage times below 15 minutes, indicating a lack of sustained optimization [19][20]. Group 4: AI Hardware Development - The competition has expanded from software to hardware, with the launch of Doubao's AI phone selling out rapidly, raising concerns among competitors [22]. - AI glasses have also gained popularity, with Alibaba's Quark AI glasses selling out immediately and global shipments of smart glasses increasing by 74.1% year-on-year [25][26]. - The potential for AI hardware to revolutionize interaction methods is significant, with predictions suggesting a long-term growth trajectory for smart glasses [27]. Group 5: Strategic Directions of Major Players - Alibaba focuses on providing tool value through its AI applications, aiming to create a seamless service experience across its ecosystem [33][34]. - Tencent emphasizes social value, with its AI initiatives designed to enhance social interactions, as seen in the introduction of "Yuanbao" [36][41]. - ByteDance's approach centers on emotional value, with Doubao designed to foster emotional connections through personalized interactions [42][44]. Group 6: Future Outlook - The competition for becoming the "super entrance" in the AI era is ongoing, with each company leveraging its strengths to capture market share [48]. - The ultimate success of different strategic approaches remains uncertain, as the AI race continues to evolve rapidly [50][51].