创立独立游艇品牌Sea Expandary 刘强东进军游艇产业

Group 1 - Liu Qiangdong has established an independent yacht brand, Sea Expandary, entering the yacht industry with a comprehensive approach covering R&D, manufacturing, sales, operations, leasing, brokerage, and services [2][3] - Sea Expandary has signed strategic cooperation agreements with governments in Shenzhen and Zhuhai, planning to invest in a yacht manufacturing base in Zhuhai and establish its China headquarters in Shenzhen [2] - The brand aims to focus on new energy and intelligent yachts, potentially enabling China to achieve a leap in the "green" and "smart manufacturing" sectors within the yacht industry [2] Group 2 - Sea Expandary will develop a modern and intelligent yacht manufacturing base in Zhuhai, focusing on R&D and manufacturing in areas such as new energy power technology, intelligent driving systems, new materials, and interior design [3] - The company may establish its China headquarters in Shenzhen to oversee domestic yacht business layout, brand operations, supply chain collaboration, high-end talent aggregation, and international market expansion [3] - Sea Expandary will also participate in the construction and operation of multiple docks and supporting facilities in Shenzhen, fostering a "yacht+" business ecosystem [3]