SHEIN创始人许仰天罕见亮相，透露平台去年出口额超千亿

Core Insights - SHEIN's founder Xu Yangtian publicly spoke at the Guangdong High-Quality Development Conference, highlighting the company's rapid growth since its establishment in Guangzhou in 2014, with platform exports exceeding 100 billion yuan in 2025 [1] - SHEIN operates in over 160 countries and regions, becoming one of the top three fashion retailers globally, with a valuation of 365 billion yuan, ranking ninth in the Hurun Global Unicorn List for 2025 [1] - The company's success is attributed to its "small order, fast return" digital and flexible supply chain model, which allows for a production cycle of 2-3 weeks, leveraging Guangdong's complete industrial ecosystem [1] Company Strategy - SHEIN has relocated its headquarters to Singapore to pursue global expansion, with plans for an initial public offering (IPO) in London, although there have been rumors of a potential shift to a Hong Kong IPO [2] - The company is facing increased regulatory risks overseas and has not disclosed further information regarding its IPO progress, prompting a renewed focus on strengthening its supply chain in China [2] - Xu Yangtian announced that SHEIN will continue to invest over 10 billion yuan in building a smart supply chain headquarters in Guangdong [2]