DEEJ(SZ:000423) Zheng Quan Ri Bao·2026-02-24 15:38Core Viewpoint - Dong'e Ejiao has successfully integrated industrial tourism with traditional Chinese medicine culture, creating a unique experience that attracts visitors seeking a cultural and immersive holiday experience [2][7]. Group 1: Industrial Tourism Development - Dong'e Ejiao has developed a comprehensive industrial tourism chain that includes production lines, donkey breeding bases, and cultural attractions, providing a unique holiday experience away from crowded tourist spots [2]. - The company has redefined the boundaries of industrial tourism, offering visitors a sensory experience through various aromas associated with different production areas [5]. - The integration of advanced technology, such as AI visual recognition for quality control, showcases the company's commitment to innovation while maintaining traditional practices [6]. Group 2: Visitor Experience and Engagement - Families, like Mr. Xu's, are increasingly choosing Dong'e for its cultural richness and unique experiences, which exceed their expectations [4]. - The company offers interactive experiences, such as feeding donkeys and participating in traditional crafts, enhancing visitor engagement and cultural appreciation [4]. - The tourism area has seen significant visitor numbers, with projections indicating over 3 million visitors and 2 billion yuan in tourism revenue by 2025 [4]. Group 3: Future Growth and Investment - Dong'e Ejiao plans to invest 1.485 billion yuan in a health consumer goods industrial park, aiming to strengthen its position in the health industry and enhance its industrial tourism offerings [6]. - The company is recognized for its innovative approach to combining traditional culture with modern tourism, contributing to its transformation into a comprehensive cultural and tourism destination [6][8].