【“流动的中国”生机勃勃】春节假期银发消费市场活力旺
Yang Shi Wang·2026-02-24 17:12
Core Insights - The silver-haired consumer market is showing strong vitality this Spring Festival, driving growth in holiday consumption [1] - Unlike traditional home-based celebrations, travel and wellness experiences, as well as cultural activities, have become new consumption choices for many seniors [1] Group 1 - The silver-haired demographic is increasingly engaging in travel and wellness activities during the Spring Festival [1] - There is a notable shift from traditional celebrations to experiences that include cultural engagement [1]