Planet Fitness Banks on Gen Z and AI Amid Record Club Openings

Core Insights - Planet Fitness reported a year-end membership of 20.8 million and opened a record 104 clubs in Q4 2025 [2] - The company is modernizing its subscription model through technology, including AI tools for customer relationship management and predictive churn models [2][3] - The high school summer program had 3.7 million participants, with 8% converting to paying members [4] Technology and Engagement - The company is enhancing member experience using a data-driven approach and piloting AI for personalized coaching via its mobile app [3] - Planet Fitness is collaborating with telehealth company Ro to support users of GLP-1 weight-loss medications, aiming to provide strength training [8] Financial Performance - Planet Fitness reported a 12.1% revenue increase for the full year, reaching $1.3 billion, with quarterly revenues of $376.3 million, a 10.5% increase [10] - The company anticipates approximately 9% revenue growth for 2026, which is below Wall Street expectations [10] Membership Dynamics - The premium Black Card subscription reached a record penetration of 66.5%, continuing to grow despite the introduction of more transparent cancellation features [8] - Retention rates normalized after a slight increase in attrition following the rollout of online member management, with 35% of new joins being former members [9]