全链提质 品牌出圈｜“粤味21·一城一站”之清远鸡招商推介宣传周激活产业消费双引擎

Core Insights - The "Qingyuan Chicken Promotion Week" aims to enhance the brand "Food in Qingyuan" and establish Qingyuan as a high-quality agricultural product supply hub in the Guangdong-Hong Kong-Macao Greater Bay Area [1][7] - The event integrates agriculture, culture, tourism, food, and consumption, creating a comprehensive consumption festival that runs until March 3 [4][6] Group 1: Event Overview - The promotion week features a "1 main venue + 4 display sections + N extension scenarios" model, focusing on "Qingyuan Chicken" [4] - Activities include a market showcasing Qingyuan Chicken products, allowing visitors to experience and purchase various offerings [4] - The event utilizes both online and offline platforms to enhance consumer engagement and drive sales [4][6] Group 2: Qingyuan Chicken Industry - Qingyuan Chicken, a national protected breed, is known for its unique flavor and quality, with a production volume of 161 million birds and an industry value exceeding 13.7 billion yuan in 2025 [5] - The city is enhancing the entire supply chain of Qingyuan Chicken, from breeding to processing, to increase market presence and brand influence [5][6] Group 3: Economic Impact and Community Engagement - The promotion week is expected to stimulate local economic growth and enhance consumer spending through various promotional activities [7] - The Qingyuan Chicken industry supports over 80,000 workers and has established 158 cooperatives, contributing to stable income for local farmers [6]