国内出游5.96亿人次

Core Insights - The article highlights a significant increase in domestic travel during the Spring Festival holiday, with 596 million trips taken, marking an increase of 95 million trips compared to the previous year [1] - Total domestic travel expenditure reached 803.483 billion yuan, an increase of 126.481 billion yuan from the previous year, setting a new historical high for both visitor numbers and spending [1] Group 1: Travel Trends - The trend of "New Chinese Style" travel is gaining popularity among young tourists, reflecting a cultural shift in travel preferences [1] - Activities such as ice and snow tourism and winter escapes continue to thrive, indicating a robust demand for diverse travel experiences [1] Group 2: Market Dynamics - The travel market is characterized by increased visitor engagement and longer travel durations, showcasing a vibrant and active tourism sector [1] - The overall enthusiasm for travel during the Spring Festival illustrates a strong recovery and growth in the cultural and tourism market [1]