Fresh Step’s Valentine’s Day Campaign Bolsters its Brand Refresh – and Cat Adoptions

Fresh Step, a brand of cat litter established in 1984 and owned by The Clorox Company, saw Valentine’s Day as an opportunity to stand out to consumers. Really. The company’s Valentine’s Day campaign encouraged single people to celebrate the annual holiday of love looking for cats, not dates.The brand’s campaign, called “Date Cats, Not Humans,” launched on February 3 with a Bumble takeover, featuring adoptable cats from Best Friends Animal Society. Bumble users were able to swipe right or left on adoptable c ...