95亿人次里的“新”年味儿（每周经济评论）

Core Insights - The 2026 Spring Festival travel period is expected to see a record high of 9.5 billion trips, reflecting a strong economic pulse and the vast potential of China's domestic market [1][2][3] Group 1: New Trends in Travel - Reverse Spring Festival travel is emerging as a new trend, with many young people bringing their parents to big cities for the holiday. The booking volume of flights for travelers aged 60 and above has increased by over 35% year-on-year, with a preference for first-tier and new first-tier cities [1] - The focus has shifted from material satisfaction to spiritual resonance, with a growing interest in cultural and tourism experiences. For instance, the popularity of the "Only Henan·Drama Fantasy City" event during the Spring Festival has surged by 2.5 times year-on-year [1] Group 2: New Consumption Trends - The consumption landscape is evolving, with a stronger presence of domestic trends. Events like the Shanghai Yuyuan Lantern Festival are incorporating trendy IPs, and non-heritage market activities in Shaanxi and Henan are attracting visitors [2] - The demand for diverse travel experiences is rising, with significant growth in duty-free shopping during the Spring Festival. The Haikou Customs reported over 1.1 billion yuan in duty-free shopping and more than 190,000 shoppers, representing increases of 6.3% and 26% respectively [2] Group 3: Enhanced Service Quality - The Spring Festival travel period poses challenges for transportation capacity and service quality. In response, various measures have been implemented to improve convenience, such as a new phone booking service for elderly travelers and expanded pet transport services [3] - The introduction of "green trains" and "slow trains" aims to meet the travel needs of people in remote areas, enhancing accessibility and service inclusivity [3]