2025年华南地区冰雪旅游重资产投资总额约300亿元，居全国首位 且看冰雪“下江南”

Core Insights - The ice and snow economy is expanding into southern China, breaking geographical and climatic barriers, and becoming a vibrant part of consumer upgrades and industrial transformation in the region [1] Group 1: Southern Ice and Snow Demand - Southern consumers are increasingly engaging in ice and snow activities, with indoor ski resorts becoming popular leisure destinations [2][3] - Data shows a significant increase in interest for indoor skiing in southern cities, with Shanghai's search volume for "indoor ski resorts" up 117% year-on-year [2] - The trend indicates a shift from casual snow play to more serious skiing experiences, with families and young professionals participating more frequently [3] Group 2: Supply Quality Improvement - The growth of the ice and snow economy in southern China is driven by tailored supply that meets diverse consumer demands, including enhanced service and innovative products [5] - Indoor ski resorts are projected to account for over 25% of total visitor numbers in the 2025-2026 season, with significant investments in the southern region [6] - New service offerings, such as "stay and ski" packages, are being developed to enhance consumer experience and engagement [6][7] Group 3: Policy and Infrastructure Support - Government policies and infrastructure development are crucial for supporting the growth of the ice and snow economy in southern China [8] - The implementation of strategies to promote ice and snow sports is being coordinated across multiple departments, enhancing consumer engagement and infrastructure [8] Group 4: North-South Collaboration - The collaboration between northern and southern regions is evolving, with southern indoor ski resorts serving as training grounds for consumers before they visit northern ski areas [9][11] - The potential for the ice and snow economy in southern China remains high, driven by rising disposable incomes and a shift towards experiential consumption [9][10] - The development of a comprehensive "ice and snow +" ecosystem is being prioritized to enhance consumer offerings and drive growth [10][11]