“卷价格”如何转向“优价值”（产经视野）

Core Viewpoint - The Chinese government is intensifying efforts to regulate "involutionary" competition and promote a unified national market, shifting from rule-setting to institutionalized regulation in 2026 [1][2]. Group 1: Regulatory Actions - Since the beginning of 2026, regulatory bodies have conducted over ten actions to address "involutionary" competition, focusing on potential monopoly risks among leading enterprises [2]. - The State Administration for Market Regulation has explicitly prohibited leading companies from engaging in practices such as capacity agreements and price fixing during discussions with top photovoltaic companies [2]. - Recent irrational competitive behaviors among platform enterprises, particularly in the food delivery sector, have drawn regulatory scrutiny due to practices like "subsidy dumping" and "choose one from two" [2][3]. Group 2: Policy Framework and Implementation - The regulatory framework for addressing "involutionary" competition has been continuously improved, forming a comprehensive governance loop covering pre-, mid-, and post-implementation stages [3]. - The focus of regulatory enforcement in 2026 will be on institutionalization and normalization, with an emphasis on inter-departmental collaboration and industry self-regulation [3][4]. Group 3: Market Transition - The shift in focus from "price competition" to "quality and innovation" is aimed at fostering high-quality competition across various sectors, including photovoltaic and new energy vehicles [4][5]. - The revision of pricing laws and the introduction of rules for internet platform pricing behavior are designed to curb unfair pricing practices and clarify market competition boundaries [4]. Group 4: Economic Implications - The return to reasonable pricing is expected to enhance profit margins, creating a positive cycle where profits drive research and development, ultimately leading to higher quality outputs [5][7]. - The government aims to resolve the issue of oversupply and improve price relationships, which are essential for transitioning from "involutionary" competition to "value-oriented" competition [5][6]. Group 5: Future Outlook - The regulatory approach in 2026 will emphasize a systematic and precise strategy, focusing on innovation encouragement, intellectual property protection, and quality standards [8]. - The expectation is that positive changes will manifest within a year in key industries, although the maturation of the entire market ecosystem may take 2 to 3 years [8].