NKY(SZ:300109) Jing Ji Guan Cha Wang·2026-02-24 22:28Core Insights - The report by Frost & Sullivan indicates a significant increase in the daily usage of enterprise-level large models in China, with a rise to 37 trillion tokens in the second half of 2025, marking a 263% increase from 10.2 trillion tokens in the first half [1][3]. Group 1: Market Dynamics - The primary drivers for enterprises using large models shifted from enhancing product performance and customer experience in the first half of 2025 to improving operational efficiency and R&D effectiveness in the second half [3]. - The market for enterprise-level large models is rapidly consolidating around leading vendors, with the top three models (Qwen, Doubao, and DeepSeek) accounting for over 70% of daily token consumption in the second half of 2025, compared to less than half in the first half [3][4]. Group 2: Vendor Performance - Alibaba Cloud's Qwen model saw its market share nearly double to 32.1% in the second half of 2025, with a growth rate of 14.4% [3][4]. - The report highlights that enterprises are increasingly favoring fewer vendors to reduce long-term operational costs related to interface maintenance and version management, creating higher migration barriers for leading vendors [4]. Group 3: Open Source Trends - There is a notable increase in enterprises' willingness to adopt open-source models, with the proportion of closed-source users planning to add open-source options doubling from 22.6% in the first half to 48.5% in the second half of 2025 [4]. - Chinese companies accounted for 90.2% of the global new open-source large models introduced in the second half of 2025, significantly outpacing international competitors [4]. Group 4: Competitive Landscape - The competition among domestic open-source models has expanded beyond single-point performance to include size, deployment flexibility, and cost control [5]. - Since its launch in 2023, Qwen has released over 400 models, achieving over 1 billion downloads and extending its language capabilities to 201 languages, establishing itself as the leading open-source model globally [5].