Sou Hu Cai Jing·2026-02-24 23:40Core Viewpoint - Chow Tai Fook is initiating a new round of price increases for gold jewelry, with significant price hikes expected across various products, particularly those not priced by weight, leading to increased consumer demand and stock shortages in some stores [1][9]. Price Increases - A gold bracelet weighing approximately 27 grams, previously priced at 53,800 yuan, will see a price increase to 71,800 yuan, marking a rise of 18,000 yuan within two to three months [1][2]. - The expected price increase for Chow Tai Fook's products ranges from 15% to 30%, with some items potentially exceeding a 30% increase [1][2]. - Other brands, including Baolan and Linchao, have also announced or implemented price increases, with Linchao completing its first price adjustment in 26 years, citing rising international gold prices and increased labor costs [15]. Consumer Behavior - There has been a notable surge in consumer activity, with some stores experiencing long queues and being sold out of products due to the anticipated price hikes [9][11]. - Online and offline channels for Old Poo Gold are set to synchronize their price adjustments, leading to increased consumer urgency to purchase before the price changes take effect [9]. Specific Product Price Changes - The price of the "Five Emperors Money" bracelet will rise from 38,600 yuan to 50,800 yuan, reflecting a 31.6% increase from the previous price [2]. - The "Inheritance Butterfly" bracelet, weighing 18 grams, will increase from 40,600 yuan to 50,800 yuan, translating to a price of 2,815 yuan per gram after the adjustment [4]. - The "Palace Butterfly Dance" bracelet, weighing 28 grams, will see its price rise from 65,800 yuan to 89,800 yuan, resulting in a price of 3,207 yuan per gram post-increase [6]. Other Brand Adjustments - Baolan completed its price adjustment on February 16, focusing on traditional gold jewelry and wedding series items, with specific products seeing price increases of around 10,000 yuan [17]. - Linchao's price adjustments included a significant increase for popular items, with some products nearly doubling in price compared to the previous year [15].