2026年手机厂商开始失去定价权

Core Insights - The mobile industry is experiencing significant shifts due to supply chain pressures, leading to different responses from companies like vivo, Meizu, and Nubia [1][2][3] - The rise in DRAM prices has disproportionately affected mid-tier smartphone manufacturers, pushing some towards the brink of collapse [2][3][5] - Historical parallels are drawn between the current situation and the fall of Nokia, emphasizing how supply chain dynamics can redefine industry leaders [2][13] Company Responses - Meizu has officially canceled the launch of its Meizu 22 Air due to rising memory costs, reflecting its inability to sustain operations [5][6] - Vivo has appointed Hu Baishan as the new president, signaling a strategic shift towards technology and innovation beyond smartphones [7][9] - Xiaomi is diversifying its business model by focusing on automotive and smart home sectors, indicating a shift in growth strategy [9][10] Market Dynamics - The high-end smartphone market is thriving, with predictions that devices priced over $600 will capture over 35% of the global market share by 2026 [6] - The mid-tier market is shrinking, with longer replacement cycles and reduced consumer willingness to upgrade due to rising costs [6][10] - The entry of AI into the smartphone market is creating new dynamics, with companies like ByteDance testing user willingness to cede control for convenience [11][12] Future Outlook - The combination of rising DRAM prices and the introduction of AI is reshaping the survival thresholds in the smartphone industry [13] - Companies that adapt to these changes, like Xiaomi with its automotive ambitions, may find new avenues for profitability [10][13] - The overall landscape of the smartphone market is expected to evolve significantly, with AI playing a central role in defining future consumer experiences [12][13]