3 6 Ke·2026-02-25 00:16Core Insights - The AI competition among major companies has intensified during the recent Spring Festival, with significant cash incentives and promotional activities [1][2][4] - Companies are focusing on three main areas of AI competition: AI empowerment, independent AI applications, and AI hardware [9][25] Group 1: AI Empowerment - Major companies are embedding AI capabilities into traditional business models, such as Alibaba's Quark browser transforming into an "AI Super Box" by March 2025 [10] - Tencent plans to launch Qbot, an intelligent assistant, in May 2025, enhancing its QQ browser with various AI functionalities [10] - Baidu will transition its traditional search box to an "intelligent box" by July 2025, marking a shift towards AI-driven search [11] - Meituan has launched an AI life assistant named "Xiao Mei" [12] - The integration of AI has positively impacted some business segments, with Tencent's marketing services revenue reaching 36.2 billion yuan in Q3 2025, a 21% increase year-on-year [16] Group 2: Independent AI Applications - Companies are shifting focus to independent AI applications as AI empowerment alone does not alter the competitive landscape [18] - Alibaba's "AI Super Entrance" strategy has pivoted to its Qianwen app, which has surpassed 30 million monthly active users by December 2025 [19] - Doubao continues to leverage sponsorships, such as the Spring Festival Gala, to maintain its leading position in the market [20] - Current AI applications show limited daily usage time, with the highest being around 10 minutes per user [22][23] Group 3: AI Hardware - The competition has expanded from software to hardware, with the launch of the Doubao phone in December 2025, which sold out within a day [25] - The rapid success of the Doubao phone has prompted other companies to restrict access to their platforms on this device [26] - AI glasses have also gained popularity, with Alibaba's Quark AI glasses S1 selling out immediately and a significant increase in global smart glasses shipments [29] - Predictions indicate that global smart glasses shipments could exceed 40 million units by 2029 [30] Group 4: Strategic Directions of Major Companies - Alibaba focuses on providing tool value through its AI applications, aiming to assist users in various tasks [33] - Tencent emphasizes social value, with its "Yuanbao" platform allowing users to invite friends through social media [36] - ByteDance's Doubao offers emotional value, creating a personalized and engaging user experience [41] - The strategies of these companies reflect their core strengths, with Alibaba addressing practical needs, Tencent focusing on social interactions, and ByteDance enhancing emotional connections [43]