新华鲜报|乐享消费！节日支付数据看热气腾腾中国年

Core Viewpoint - The Chinese consumer market shows strong vitality during the 2026 Spring Festival, with significant growth in payment transactions and consumer spending, reflecting the robust resilience of the economy [1]. Group 1: Payment Transaction Growth - During the Spring Festival holiday from February 15 to February 23, UnionPay and Wanglian processed 39.302 billion transactions, amounting to 13.12 trillion yuan, with daily transaction volume and amount increasing by 37.45% and 19.26% respectively compared to the 2025 Spring Festival [1]. - Hainan's duty-free shopping reached 2.72 billion yuan, a 30.8% increase from the previous year, indicating a strong demand for luxury goods [1]. Group 2: Policy Support for Consumption - Multiple departments launched a "combination punch" of policies to stimulate consumption, including the "2026 Spring Festival Special Activity Plan" aimed at creating a nationwide consumption festival [6]. - Financial policies were optimized to lower consumer and operational costs, enhancing the vitality of business entities [6]. Group 3: Financial Institutions' Initiatives - Financial institutions are actively promoting consumption with initiatives such as the "New Spring Digital Consumption Platform" by Industrial and Commercial Bank, which integrates payment, credit, and wealth management services [7]. - Agricultural Bank's "Rural New Year Goods Festival" aims to improve rural consumption services, demonstrating a targeted approach to enhance consumer engagement [7]. Group 4: Internet Platforms' Contributions - Internet platforms are leveraging AI and financial support to drive consumption, with initiatives like Qianwen App's 3 billion yuan "Spring Festival Treat Plan" and Yuanbao App's 1 billion yuan cash red envelope campaign [10]. - Payment transactions peaked at 144,700 per second during the New Year's Eve to New Year's Day period, marking a 7.18% year-on-year increase, showcasing the effectiveness of these initiatives [10]. Group 5: International Tourist Spending - There was a notable increase in spending by foreign tourists, with daily payment transaction volume and amount growing by 78.10% and 44.33% respectively compared to the previous year [10].