KEEP(HK:03650) Zhi Tong Cai Jing·2026-02-25 02:14Core Viewpoint - Keep (03650) has announced a significant improvement in its financial performance for the fiscal year ending December 31, 2025, with a projected loss reduction and a return to profitability in adjusted net profit terms [1] Financial Performance - For the fiscal year 2025, Keep expects a loss attributable to shareholders of approximately 72 million RMB, a reduction of about 87% compared to the previous year's loss of 535 million RMB [1] - Under non-IFRS measures, Keep anticipates an adjusted net profit of around 25 million RMB for 2025, marking a turnaround from previous losses [1] Strategic Initiatives - The improvement in profitability is attributed to the company's strategic focus on AI development and optimization of its business structure, which has begun to show results [1] - Keep has enhanced operational efficiency across all business segments through refined management practices, leading to a continuous expansion of gross margins [1] Revenue and Cost Management - The company has successfully increased the revenue share of high-margin businesses, contributing to overall profitability [1] - Effective cost control measures have been implemented, including marketing optimization, supply chain improvements, workforce efficiency enhancements, and administrative efficiency improvements [1]