“史上最长春节档”消费数据来了，超预期炸裂！？

Core Insights - The 2026 Spring Festival holiday saw a significant increase in consumer spending across various sectors, with a nationwide average daily sales revenue growth of 13.7% compared to the previous year [1] Consumer Market Data - Domestic tourism experienced explosive growth, with over 600 million trips taken and nearly 800 billion yuan in tourism revenue, marking a 20% increase in trips and a 17% increase in revenue year-on-year [2] - The retail and catering sectors reported a daily sales increase of 10.6% among key enterprises, with foot traffic and sales in monitored pedestrian streets rising by 23.2% and 33.2% respectively [5] - The film industry generated a total box office of 5.752 billion yuan during the Spring Festival period, with 120 million admissions, despite a 6% decrease in average ticket prices [6] Hainan Duty-Free Sales - Hainan's duty-free sales reached 2.72 billion yuan during the Spring Festival, reflecting a 30.8% year-on-year increase, with the number of shoppers also rising significantly [7] Key City Consumer Data - Beijing's monitored enterprises achieved sales of 8.45 billion yuan, with foot traffic in key commercial areas increasing by 5.8% [10] - Shanghai's total consumption reached 60.35 billion yuan, with offline sales growing by 15.4% [11] - Guangzhou attracted nearly 20.1 million tourists, generating 20.1 billion yuan in tourism revenue, marking a 9.3% increase [15] - Shenzhen reported a 19.8% increase in tourism revenue, with key commercial areas seeing an 18.7% rise in foot traffic [17] - Chengdu ranked as the second most popular domestic destination, with total consumption of 63.17 billion yuan, a 10.3% increase [22] Regional Highlights - The overall tourism market in Hainan showed a 30.7% increase in total spending, with 12.32 million visitors during the holiday [36] - Fujian's night-time cultural and tourism consumption areas received nearly 1.9 million visitors, with a significant increase in overall tourist spending [38] - In Shaanxi, retail and catering enterprises reported a total sales of 2.062 billion yuan, with notable growth in key retail locations [39]