汽车后市场玩出了 “新花样” | 2026新春走基层

Group 1 - The automotive consumption sector is experiencing a warm atmosphere during the Spring Festival, with various automotive cultural activities enhancing the festive travel and leisure experiences for the public [1] - Beijing Automotive Group launched the "Warm Homecoming Road" public welfare event, showcasing its brands and celebrating the efforts of citizens and travelers during the holiday [4][6] - The event features performances and cultural experiences at key transportation hubs in Beijing, creating a festive and welcoming environment for travelers [6] Group 2 - Shenzhou Car Rental and Huazhu Group have formed a joint membership cooperation to enhance travel and accommodation experiences during the peak travel season of the Spring Festival [9] - Shenzhou Car Rental has ensured continuous service at rental locations during the holiday, providing efficient car pick-up and return services for travelers [11] - The Beijing Automotive Museum is hosting a micro-exhibition celebrating the 140th anniversary of the automobile, offering engaging activities for automotive enthusiasts [13] Group 3 - The smart car community in Beijing is integrating traditional Chinese New Year elements with international themes, providing unique cultural experiences for car owners [20][21] - The Five Elephant Valley Camp in Guangxi has transformed into a world-famous painting museum, offering interactive art experiences for visitors during the Spring Festival [24] - New energy vehicle brands are innovating in pet care services, addressing the needs of pet owners during holiday travel with features like "pet mode" in vehicles [27]