传前荣耀CMO郭锐将出任智界汽车CEO
Guan Cha Zhe Wang·2026-02-25 05:38

Group 1 - The former Chief Marketing Officer (CMO) of Honor, Guo Rui, is set to join Zhijie Auto as the Chief Executive Officer (CEO) by the end of 2025, with an official announcement expected soon [1] - Guo Rui holds a Ph.D. from Peking University and has previously served as CMO for Huawei's terminal division in Greater China from 2017 to 2021, later becoming the president of the marketing department for Honor [1] - In the first half of 2025, Guo Rui led the marketing for significant product launches including the new Power series, digital 400 series, and Magic V5 [1] Group 2 - Zhijie Auto is a brand created through the collaboration between Chery Automobile and Huawei, falling under the Hongmeng Intelligent Mobility initiative [5] - In August 2025, Huawei and Chery announced a deepened strategic partnership, launching the "Zhijie Brand 2.0 Strategy" with a joint investment of 10 billion yuan to form a dedicated R&D team of 5,000 people [5] - New models such as the Zhijie S7 and Zhijie R7 were launched in the same year, and the first MPV model, V9, is expected to be produced under the Hongmeng Intelligent Mobility initiative [5][6] Group 3 - In January of the same year, Zhao Changjiang, the former general manager of Denza, joined Zhijie Auto as an executive director and executive vice president [6] - Zhao Changjiang has expressed confidence in the Zhijie V9, stating it will have no competitors for at least three years, with the model expected to officially launch in March [6]

传前荣耀CMO郭锐将出任智界汽车CEO - Reportify