刘强东一艘游艇卖6000万欧元!未来要造10万元的…
Bei Jing Shang Bao·2026-02-25 05:44

Group 1 - Liu Qiangdong has established an independent yacht brand, Sea Expandary, aiming to cover the entire yacht industry chain including R&D, manufacturing, sales, operations, leasing, brokerage, and services [3] - The company plans to invest 5 billion yuan in the yacht industry in Guangdong, with Liu Qiangdong stating that this investment is personal and he will not directly manage operations [3] - The domestic yacht industry is characterized by small, scattered, and weak investments, with no company exceeding 10 million yuan in investment, highlighting the need for significant capital to compete globally [3] Group 2 - Sea Expandary is positioned as a global leader in green and intelligent yachts, targeting the global market with a comprehensive ecosystem that includes R&D, manufacturing, global sales, yacht club services, and marine scientific research [6] - The brand focuses on new energy and intelligent yachts, with plans to build a modern and intelligent yacht manufacturing base in Zhuhai, emphasizing R&D in new energy power technology, intelligent driving systems, new materials, and interior design [6] - In Shenzhen, Sea Expandary may establish its China headquarters for yacht operations, overseeing domestic business layout, brand operations, supply chain collaboration, talent acquisition, and international market expansion [6]