McDonald's goes big on a growing menu trend

While the Big Mac has been McDonald's premium sandwich for over 50 years, it wasn't on the menu when the chain opened its first restaurant in 1940. Back then, the idea of a premium burger conflicted with the broader concept of having a simple menu that could be delivered quickly. Back in those early days, the chain focused on a simple offering of burgers, cheeseburgers, fries, and sodas. It was actually 27 years later when the chain's corporate leaders gave Michael James “Jim” Delligatti, a franchise op ...