Zhi Tong Cai Jing·2026-02-25 06:24Core Insights - Didi's 99Food and Meituan's Keeta have entered the Brazilian food delivery market, challenging the dominance of local player iFood, which has attracted market attention [1] - The competition is expected to lead to differentiated strategies and a price war, potentially increasing the penetration rate of food delivery in Brazil from 18.7% in 2024 to 28.5% by 2028 [1] - The Brazilian food delivery market size is projected to grow from $18.7 billion in 2024 to $33.3 billion by 2028 [1] Company Strategies - 99Food leverages synergies from transportation capabilities, low commissions, and rapid merchant onboarding to penetrate the market [1] - Keeta utilizes refined operational capabilities, replicating its operational experience from mainland China, Hong Kong, and the Middle East [1] Profitability Outlook - The sustainable profitability of these platforms remains to be observed, but there is optimism that Chinese internet companies can capture significant market share through refined operational experience [1]