飞天茅台出厂价上调？贵州茅台辟谣

Core Viewpoint - Guizhou Moutai has denied rumors of a price increase for its 53-degree Flying Moutai, maintaining the official retail price at 1499 yuan per bottle despite market speculation of a rise to 1299 yuan, effective February 24, 2026 [2][4]. Group 1: Price Rumors and Official Response - Recent market rumors suggested that the factory price of 53-degree Flying Moutai would increase from 1169 yuan to 1299 yuan per bottle, representing an increase of 130 yuan or approximately 11.1% [2]. - Guizhou Moutai officially responded on February 25, urging the public not to believe or spread rumors, emphasizing that all information should be based on official announcements [4]. - A Moutai distributor indicated that they had not heard of any price increase, suggesting that the strong backing of state-owned enterprises in Guizhou acts as a significant barrier to price hikes [4]. Group 2: Historical Price Adjustments - The last adjustment to the factory price occurred on November 1, 2023, when the price was raised from 969 yuan to 1169 yuan per bottle, marking a 20% increase, while the market guidance price remained unchanged at 1499 yuan [4]. - Following the denial of the price increase rumors, Guizhou Moutai's stock rose by 2.02%, trading at 1496.37 yuan per share, although it experienced a slight decline compared to before the rumors [4].