多地4S店关闭！宝马开年“大跳水”：7系降超40万 销量跌回7年前

Core Viewpoint - BMW is facing significant challenges in the Chinese market, with substantial price reductions on various models amid declining sales, indicating a struggle to maintain its market position against rising domestic electric vehicle manufacturers [1][7][9]. Group 1: Price Reductions - BMW has implemented major price cuts across its model range, with the 2025 BMW 530Li M Sport package seeing a reduction from a suggested retail price of 525,900 RMB to a bare price of 313,700 RMB, a drop of over 210,000 RMB or 40.3% [1][3]. - The older BMW 7 Series has also seen significant price reductions, with the 2023 BMW 740Li dropping by more than 440,000 RMB from its original price [3][7]. - Discounts on various models are reportedly larger than in previous years, with some exceeding market expectations [2]. Group 2: Sales Decline - In 2025, BMW sold 625,527 vehicles in China, a 12.5% decrease compared to the previous year, marking a loss of nearly 200,000 units from a peak of 825,000 units in 2023, bringing sales back to levels seen seven years ago [1][7]. - The BMW 3 Series has seen its dominance in the mid-size sedan market challenged, with its sales at 156,766 units compared to the leading Xiaomi SU7's 258,164 units [7][8]. - The luxury sedan market has also seen a decline for BMW, with the 7 Series selling only 9,525 units compared to the 11,900 units of the newly launched competitor, the Zhijie S800 [8]. Group 3: Dealership Closures - Over 50 BMW dealerships have closed or had their authorizations revoked in 2025, particularly in key regions like Jiangsu, Zhejiang, and Shanghai, indicating a significant contraction in BMW's retail presence [4][6]. - The closure of long-standing dealerships is attributed to poor sales performance and financial losses [6][10]. Group 4: Market Competition - The rise of domestic electric vehicle manufacturers has intensified competition, with BMW's traditional market share being eroded due to the superior performance and pricing of these new entrants [7][9]. - Industry experts suggest that BMW's slow transition to electric vehicles and reliance on gasoline models that do not meet current regulatory standards have contributed to its declining sales [9][10].