竞逐低醇时代，中国首届低醇葡萄酒论坛将重磅启幕

Core Insights - The low-alcohol wine market is rapidly gaining attention, with the global market expected to reach $43 billion by 2027, nearly doubling from $22 billion in 2022 [1] - China is projected to surpass 8 billion RMB in market size during the same period, becoming one of the fastest-growing segments globally [1] Industry Event - WBO will host the "Low-Alcohol Era - China's First Low-Alcohol Wine Forum and White Paper Release" on March 23, 2026, in Chengdu [1] - The forum aims to systematically review the development status, competitive landscape, and consumption trends of low-alcohol wine in China, gathering insights from the industry [1] Expert Participation - The forum will feature prominent speakers, including Wang Zuming, Secretary-General of the China Alcoholic Drinks Circulation Association, who will discuss industry regulations and policy directions [3] - Wang Xuwei, Secretary-General of the China Food and Animal Products Import and Export Chamber of Commerce, will provide the latest import and export data analysis [3] - Yang Zhengjian, Editor-in-Chief of WBO, will share market success stories and channel innovation models [3] Roundtable Discussion - A roundtable discussion will include representatives from mainstream channels like 1919 and Jiu Xiaoyi, facilitating direct communication about consumer feedback and demand insights [9] - This dialogue aims to foster a systematic conversation and ecological co-construction within the low-alcohol segment of the Chinese wine industry [9] White Paper Release - The "2026 China Low-Alcohol Wine Market White Paper" will be the first comprehensive research report, integrating global trends and local data to present a realistic picture of the low-alcohol segment [10] - The white paper will analyze market size, regional distribution, consumer demographics, and the strategies of major brands, addressing challenges and breakthroughs in production and marketing [10] Market Trends - The rise of low-alcohol wine reflects significant trends in the Chinese wine market, including health consciousness, youth engagement, and segmentation of consumption scenarios [10] - Low-alcohol wine serves as a strong complement to the traditional wine market while establishing its own independent segment [10]