“国补”发力：春节假期以旧换新、购新补贴产品销售增长超20%

Group 1 - The core viewpoint of the article highlights a significant increase in sales of home appliances and digital products during the Spring Festival holiday, with a total of 5.106 million units sold, representing a 21.7% growth compared to the previous year [1] - Offline channels accounted for 73.3% of the total sales of home appliances, digital, and smart products, indicating a strong preference for in-person shopping among consumers [1] - The introduction of new subsidy policies has stimulated consumer spending, particularly in key commercial areas like Nanjing and Guangzhou, where sales increased by over 10% year-on-year [1] Group 2 - In 2026, smart glasses will be included in the new purchase subsidy program, leading to a notable rise in inquiries and purchases of digital products in regions such as Tianjin, Chongqing, and Sichuan [1] - There is a clear trend towards the optimization and upgrading of consumption structures, with mid-to-high-end mobile phones now accounting for 65.0% of sales [1] - The average transaction value for computers, air conditioners, and televisions has seen significant growth compared to the same period last year, reflecting increased consumer spending [1]