YUEXIU PROPERTY(HK:00123) Nan Fang Du Shi Bao·2026-02-25 11:40Core Viewpoint - The Guangzhou Tianhe District's first land auction of the year concluded with a record total price of 23.6 billion yuan, won by Yuexiu Property, marking it as the highest total price for land in Guangzhou so far this year and the second highest in the city's history [1][2]. Group 1: Auction Details - The auction for the land parcel, located in Tianhe District, began at 10 AM and lasted nearly 9 hours, concluding at 6:54 PM with a total of 243 bids [1]. - The starting price for the land was set at 18.644 billion yuan, and the final bid price was 23.60365 billion yuan, translating to a floor price of approximately 85,000 yuan per square meter [1][2]. - The land parcel covers an area of approximately 194,500 square meters and includes various types of land use such as commercial, residential, and educational facilities [2]. Group 2: Strategic Importance - The land is strategically located at the core of Guangzhou's "Golden Triangle," which includes Zhujiang New Town, Guangzhou International Financial City, and the Pazhou Artificial Intelligence and Digital Economy Pilot Zone [1]. - This site is considered the last large-scale undeveloped land in Zhujiang New Town, enhancing its strategic value [1][6]. Group 3: Development Requirements - The winning bidder, Yuexiu Property, is required to sign a contract with the Guangzhou Tianhe District government within one month and must develop a five-star hotel with a minimum construction area of 45,000 square meters [3]. - Additional obligations include the construction of primary and secondary schools and the development of community facilities [3]. Group 4: Future Development Plans - The future development plan for the site includes creating a "super urban green chain" and a "top luxury consumption center," with a central sports park covering approximately 11 hectares [10]. - The plan aims to integrate historical elements from the former racecourse while promoting a mixed-use environment that includes digital offices and high-end retail [10].