吴猛：新技术重塑企业公关实践，AI改写“被看见”的底层逻辑

Core Insights - The public relations and communication industry is undergoing a significant transformation driven by new technologies such as generative AI, big data algorithms, and user profiling analysis, marking a paradigm shift from the SEO era to the GEO era [1][5] - The application of new technologies is reshaping the role of public relations, allowing it to integrate more deeply into core business functions and decision-making processes [5][10] Group 1: Industry Transformation - The transition from traditional experience-driven functions to a technology and expertise-driven systematic approach is evident in corporate communication [5] - New technologies enable public relations to engage in product definition, market positioning, and user service, providing strategic insights based on user data [5][10] Group 2: Practical Changes - The most notable change is the reconstruction of content production and dissemination methods, moving from a centralized model to a more tailored, audience-specific approach [6] - AIGC technology allows for the precise adaptation of content while maintaining brand integrity, freeing professionals to focus on strategic aspects rather than repetitive tasks [6][7] Group 3: Data-Driven Decision Making - Algorithms and big data are redefining communication pathways, enhancing precision and efficiency in content distribution [8][9] - The integration of data analytics enables a more scientific approach to public relations, allowing for the tracking and optimization of communication effectiveness [9][10] Group 4: Professional Adaptation - Industry professionals should focus on maintaining core competencies in brand strategy, content creation, and crisis communication, which are irreplaceable by AI [11][12] - Emphasizing data application skills and a deep understanding of business operations will empower public relations to contribute to overall business growth [12]