Obagi Medical and It's a Secret Med Spa Announce Collaboration in the ALOHA Program to Drive Real-World Evidence for Obagi® saypha® MagIQ™

Core Insights - Obagi Medical has selected It's a Secret Med Spa as a premier luxury partner for its ALOHA Program, focusing on translating clinical safety and efficacy into real-world applications [1][3] - The partnership aims to enhance patient satisfaction and strengthen provider-client relationships through hands-on experience with Obagi's saypha MagIQ™ and structured evaluation processes [2][3] Company Overview - Obagi Medical is a leading innovator in physician-dispensed skincare with over 35 years of experience, known for addressing various skin concerns and recognized as the fastest-growing professional skincare brand in the U.S. in 2024 [5][9] - It's a Secret Med Spa specializes in advanced aesthetic treatments, being the largest provider of neurotoxins and dermal fillers in Texas and the Southwestern U.S., with 15 high-end locations [6][9] - Waldencast plc, the parent company of Obagi Medical, aims to build a global beauty and wellness platform by developing and scaling purpose-driven brands [8]