YUEXIU PROPERTY(HK:00123) Zhong Guo Ji Jin Bao·2026-02-25 13:46Core Insights - The Guangzhou land auction results revealed that the Ma Chang plot was successfully acquired by Yuexiu Group for a total price of 23.6 billion yuan, setting a record for the highest transaction amount in Guangzhou since 2010 and establishing a new price record of over 85,000 yuan per square meter for floor price [1][5]. Group 1: Land Auction Details - The Ma Chang plot is located in the eastern area of Zhujiang New Town, south of Huangpu Avenue and east of Machang Road, positioned at the geometric center of Zhujiang New Town, Pazhou CBD, and Guangzhou International Financial City [3]. - The plot is planned to be a large urban complex with a total construction area of 751,000 square meters, including 498,000 square meters for commercial and office space, 220,000 square meters for residential use, and 33,000 square meters for public service facilities [5]. Group 2: Market Implications - The Ma Chang plot attracted fierce competition from several state-owned enterprises, including Poly, Yuexiu, China Resources, and others, indicating high demand for prime urban land [6]. - Yuexiu Group highlighted that the Ma Chang plot is one of the few that can significantly elevate the city's capabilities, projecting an annual GDP contribution of approximately 34.6 billion yuan, with an additional tax revenue of 4.5 billion yuan and the creation of 60,000 jobs [6]. - The successful auction of this scarce core area plot is seen as a positive signal for the real estate market, suggesting stabilization and recovery, especially in the context of ongoing policy optimizations in the industry [6].