增长54.7%！马年春节，深圳坪山如何引爆文旅消费场？

Core Insights - The marketing slogan "Horse Year Ascends to Maluan" effectively combines local culture and tourism, leading to a significant increase in visitor numbers and tourism revenue during the Spring Festival [1][3][10] Group 1: Visitor Statistics - During the Spring Festival, Pingshan District received a total of visitors (excluding Shenzhen) with a year-on-year increase of 55.2% [1] - One-day trip visitors increased by 71.7%, while overnight visitors rose by 26.5% [1] - Tourism revenue saw a year-on-year growth of 54.7% [1] Group 2: Cultural and Ecological Integration - The Maluan Mountain Park served as a key attraction, with a 10.12% increase in visitors during the Spring Festival [3] - Cultural events, such as the traditional Hakka rituals and lion dance, enhanced the festive atmosphere and cultural experience for visitors [3] Group 3: Impact of Film and Media - The collaboration with popular films and dramas, such as Zhang Yimou's "Silent Awakening" and the hit series "Miracle," attracted more visitors and boosted local tourism [5][7] - The "Film Invitation Pingshan" initiative provided discounted screenings of popular films, further engaging the community and visitors [7] Group 4: Local Products and Economic Impact - The promotion of "Pingshan Goodies" during the holiday season highlighted local craftsmanship and cultural products, contributing to a vibrant consumer market [9] - The total foot traffic in eight commercial complexes in Pingshan increased by 38.38%, with revenue rising by 18.69% during the Spring Festival [9] Group 5: Strategic Urban Branding - Pingshan's success in tourism and local product sales is attributed to a well-planned urban branding strategy that emphasizes local culture and community engagement [10] - The district's approach to integrating cultural heritage with modern tourism has created a welcoming environment for both local and international visitors [10]