“数”说新春消费：解码中国经济活力与底气

Group 1: Consumer Mobility - The total cross-regional population flow during the Spring Festival reached over 2.8 billion person-times, averaging 311 million person-times per day, marking a year-on-year increase of 8.2% and setting a historical record [1] - The increase in travel and return home during the holiday has significantly boosted the consumption market, benefiting industries such as dining, accommodation, transportation, and scenic spots [1] Group 2: Retail and Dining Performance - The average daily sales of key retail and catering enterprises increased by 5.7% compared to the 2025 holiday, with the growth rate accelerating by 1.6 percentage points [2] - Traditional consumption demands, such as purchasing New Year goods and dining for family gatherings, have been released, indicating a steady improvement in consumer purchasing power and confidence [2] Group 3: Cultural and Tourism Experience - During the first eight days of the holiday, nearly 15,000 cultural and creative markets and intangible cultural heritage performances were held, attracting over 270 million visitors and generating nearly 7 billion yuan in consumption [4] - The integration of culture and tourism is evolving, with new consumption trends emerging that focus on cultural, leisure, technology, and experiential aspects [4] Group 4: Inbound Tourism - The Spring Festival attracted tourists from over 160 countries and regions, with 460,000 foreign visitors benefiting from visa-free policies, representing a daily increase of 28.5% compared to the 2025 holiday [5] - The recovery of inbound tourism not only boosts consumption but also showcases China's openness and charm to the world [5] Group 5: Economic Outlook - The data reflects the resilience and vitality of the Chinese economy, indicating a strong foundation for continued consumer potential, cultural tourism integration, and consumption upgrades in the new year [5]